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Thrace Linq announces rebranding strategy

Entire product portfolio will be affected.

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By: Karen McIntyre

Editor, Nonwovens Industry

Thrace Linq, a global supplier of woven and nonwoven performance fabrics for a wide variety of textile applications, is rebranding its product line to streamline and create a unified look and feel and highlight its identity and cohesiveness across its family Thrace Group.

“Staying fresh and relevant are important drivers to the Thrace Linq  brand as it continues to grow and penetrate new industrial markets,” says Dennis St. Louis, vice president, sales and marketing. “And rebranding marks our next step in promoting Thrace Linq as a global manufacturer with advanced capabilities in world class technology across key areas of needlepunch and spunbond nonwovens and slit film and monofilament woven technical fabrics.”

Thrace Linq is renowned for personalized care, high quality and on hand inventory and the rebranding better aligns expertise, services and resources to offer customers an unparalleled suite of solutions available through Thrace Group. The new brand is effective immediately, and changes throughout its portfolio of modern business tools will be completed by year end.

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